In the MENA region we had several markets that required great attention to detail in terms of local relevancy.

To save time and money for the company, we merged ideation, pre-production and production of 360 campaigns for three different markets: Egypt, Morocco and Algeria. It meant different local insights, different castings, languages, locations and three times as much work, neatly packaged in a single project timeline.

The challenge was accepted and executed on time, within the budget constraints and in style. In this project I acted both as a creative who came up with the ideas from scratch, and as a lead too, juggling brand, creative and marketing perspectives to achieve the best results.

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